Recent Work
This page features Sugar & Jade and The PJ Place, two brands designed to capture tweens and older audiences. Partnering closely with merchants and developers, I led the end-to-end site development, from strategy and design to execution, ensuring a seamless e-commerce experience that drives brand growth and engagement.


Brand Development - Brand Launch - Brand Shop
I orchestrated all digital creative components—UX/UI design, branding, content, and e-commerce functionality—to build a fully integrated, customer-ready shopping experience.

Select Aunthentic Branded Moments
I edited and selected photography to visually embody the brand ethos, creating compelling imagery that resonates with the target audience and strengthens brand identity.
Front + Back End Design
Launching a site requires front-end design precision that seamlessly cascades through the entire user journey, ensuring a cohesive experience from landing page to checkout.


Customer Segementatioin
Targeted, thoughtfully designed, and segmented emails were key in attracting new customers to the brand, reaching audiences beyond TCP’s typical shoppers.
Recent Work
This page features Sugar & Jade and The PJ Place, two brands designed to capture tweens and older audiences. Partnering closely with merchants and developers, I led the end-to-end site development, from strategy and design to execution, ensuring a seamless e-commerce experience that drives brand growth and engagement.


Brand Development - Brand Launch - Brand Shop
I orchestrated all digital creative components—UX/UI design, branding, content, and e-commerce functionality—to build a fully integrated, customer-ready shopping experience.

Select Aunthentic Branded Moments
I edited and selected photography to visually embody the brand ethos, creating compelling imagery that resonates with the target audience and strengthens brand identity.
Front + Back End Design
Launching a site requires front-end design precision that seamlessly cascades through the entire user journey, ensuring a cohesive experience from landing page to checkout.


Customer Segementatioin
Targeted, thoughtfully designed, and segmented emails were key in attracting new customers to the brand, reaching audiences beyond TCP’s typical shoppers.
Recent Work
This page features Sugar & Jade and The PJ Place, two brands designed to capture tweens and older audiences. Partnering closely with merchants and developers, I led the end-to-end site development, from strategy and design to execution, ensuring a seamless e-commerce experience that drives brand growth and engagement.


Brand Development - Brand Launch - Brand Shop
I orchestrated all digital creative components—UX/UI design, branding, content, and e-commerce functionality—to build a fully integrated, customer-ready shopping experience.

Select Aunthentic Branded Moments
I edited and selected photography to visually embody the brand ethos, creating compelling imagery that resonates with the target audience and strengthens brand identity.
Front + Back End Design
Launching a site requires front-end design precision that seamlessly cascades through the entire user journey, ensuring a cohesive experience from landing page to checkout.


Customer Segementatioin
Targeted, thoughtfully designed, and segmented emails were key in attracting new customers to the brand, reaching audiences beyond TCP’s typical shoppers.

Influencer Strategies
I’ve collaborated with influencers throughout my career to capture brand-right imagery and strategically leverage their audiences for mutually beneficial growth, especially for The PJ Place launch.
Seasonally Fine Tuning Brand Identities
By actively listening to customer feedback, design trends, and copy insights, I ensured weekly and seasonal updates that evolved with the customer, keeping the brand fresh and relevant.


Influencer Strategies
I’ve collaborated with influencers throughout my career to capture brand-right imagery and strategically leverage their audiences for mutually beneficial growth, especially for The PJ Place launch.
Seasonally Fine Tuning Brand Identities
By actively listening to customer feedback, design trends, and copy insights, I ensured weekly and seasonal updates that evolved with the customer, keeping the brand fresh and relevant.


Influencer Strategies
I’ve collaborated with influencers throughout my career to capture brand-right imagery and strategically leverage their audiences for mutually beneficial growth, especially for The PJ Place launch.
Seasonally Fine Tuning Brand Identities
By actively listening to customer feedback, design trends, and copy insights, I ensured weekly and seasonal updates that evolved with the customer, keeping the brand fresh and relevant.
