Digital Transformation
The Children's Place
The brand’s digital presence was revolutionized by elevating design, storytelling, and UX to create a seamless, engaging omni-channel experience. I've strengthened brand identity through innovative visuals and strategic creative direction, driving deeper customer connection and conversion across all digital touchpoints.
Approach
I led a creative strategy that combines data-driven insights with bold design, ensuring a cohesive customer journey across web, mobile, and social platforms. By optimizing UX and enhancing visual storytelling, I have elevated brand consistency and strengthened customer engagement, driving measurable growth.
Live Love Dream
I led the launch of the Live Love Dream brand by crafting a fresh, trend-driven digital identity that resonated with our audience. Through bold design, immersive storytelling, and a seamless omni-channel experience, I established a strong brand presence that drove engagement and growth.
Approach
I created a cohesive digital identity by blending bold visuals, engaging content, and seamless UX across web, mobile, and social. By aligning design with brand storytelling and audience trends, I drove strong engagement and lasting brand impact.
Brooklyn Calling
Boys apparel sub-brand launched by Aeropostale to capture an edgy-inspired look.
Spread love; it’s the Brooklyn way.
Brooklyn Calling – where bold style meets city edge, built for the boys who define their own path.
Menswear-inspired, effortlessly hers.
Timeless silhouettes from the boy's closet reimagined with a modern, feminine edge.
Borrowed From The Boys
Aeropostale capsule collection for women's wear.
As Senior Director of Digital Creative at Aéropostale, I infused the brand’s digital presence with bold, dynamic design to engage fast-moving, digitally savvy youth. I energized the brand by creating vibrant visuals, interactive content, and seamless UX across all platforms and deepened its connection with the next-gen audience.
I leveraged trend-driven visuals, interactive experiences, and seamless UX to create an engaging digital ecosystem. I kept the brand fresh, relevant, and highly interactive by aligning design with youth culture and social trends.