Digital Transformation

The Children's Place

The brand’s digital presence was revolutionized by elevating design, storytelling, and UX to create a seamless, engaging omni-channel experience. I've strengthened brand identity through innovative visuals and strategic creative direction, driving deeper customer connection and conversion across all digital touchpoints.

Approach

I led a creative strategy that combines data-driven insights with bold design, ensuring a cohesive customer journey across web, mobile, and social platforms. By optimizing UX and enhancing visual storytelling, I have elevated brand consistency and strengthened customer engagement, driving measurable growth.

Live Love Dream

I led the launch of the Live Love Dream brand by crafting a fresh, trend-driven digital identity that resonated with our audience. Through bold design, immersive storytelling, and a seamless omni-channel experience, I established a strong brand presence that drove engagement and growth.

Approach

I created a cohesive digital identity by blending bold visuals, engaging content, and seamless UX across web, mobile, and social. By aligning design with brand storytelling and audience trends, I drove strong engagement and lasting brand impact.

Brooklyn Calling

Boys apparel sub-brand launched by Aeropostale to capture an edgy-inspired look.

Spread love; it’s the Brooklyn way.

Brooklyn Calling – where bold style meets city edge, built for the boys who define their own path.

Menswear-inspired, effortlessly hers.

Timeless silhouettes from the boy's closet reimagined with a modern, feminine edge.

Borrowed From The Boys

Aeropostale capsule collection for women's wear.

Aeropostale

Aeropostale

Aeropostale

As Senior Director of Digital Creative at Aéropostale, I infused the brand’s digital presence with bold, dynamic design to engage fast-moving, digitally savvy youth. I energized the brand by creating vibrant visuals, interactive content, and seamless UX across all platforms and deepened its connection with the next-gen audience.

Approach

Approach

Approach

I leveraged trend-driven visuals, interactive experiences, and seamless UX to create an engaging digital ecosystem. I kept the brand fresh, relevant, and highly interactive by aligning design with youth culture and social trends.

Aeropostale Emails

Led email and CRM for Aéropostale, creating targeted campaigns that engaged young adults and built customer loyalty through personalization.

Led email and CRM for Aéropostale, boosting engagement and loyalty with targeted campaigns.

Delia's Emails

Driving engagement and loyalty for Delia's through trend-focused, personalized email and CRM campaigns.

Live Love Dream Emails

Enhancing customer connections for Live Love Dream through personalized, wellness-driven email and CRM campaigns.