My strong UX/UI skills have been instrumental in enhancing my ability to design compelling site experiences that not only captivate users but also drive measurable results. A deep understanding of customer journeys is key to building a solid platform on which to layer creative, visually impactful designs. By focusing on user behavior and seamless navigation, I ensure that each touchpoint aligns with the needs and expectations of the audience. Over the years, as a digital designer and creative lead, I’ve had the privilege of building brands from the ground up and collaborating with cross-functional teams to lay the foundation for successful brand launches and relaunches. This experience has refined my ability to balance strategic thinking with creative execution, ensuring that every project I lead delivers a unified, intuitive, and visually stunning experience that resonates with users and supports the brand’s long-term vision.