App Icons

The magic behind every tap - where function meets fun and tiny details create enormous impact.

Client

The Children's Place

Year

2022

Making Functional Feel Fantastical Led design teams in creating comprehensive icon systems for The Children's Place app ecosystem. Every icon meticulously crafted to be instantly recognizable while keeping things delightfully kid-centric. From shopping cart smiles to playful navigation - because when your audience includes tiny humans, every pixel needs personality.

Icons That Speak Kid Designed complete icon libraries that balance adult functionality with child-friendly charm. Created systems where parents shop confidently while kids feel included in the journey. Each icon tells a micro-story - turning mundane app interactions into moments of discovery and delight.

Navigation Icons: Guiding families through digital adventures
Shopping & Commerce: Making purchases feel like play
Account & Profile: Personal touches for every family member
Communication: Kid-friendly ways to stay connected
Interactive Elements: Buttons that beg to be tapped

Result

Led design teams to create comprehensive icon systems across The Children's Place app ecosystem. The icons improved navigation success by 40% for family users while reducing future design time by 60%. App interactions increased 25% with kid-friendly implementations, and The Children's Place achieved seamless cross-platform consistency that strengthened brand identity and user engagement.

Goal

We aimed to create scalable design systems that strike a balance between adult functionality and child-friendly charm. The project aimed to develop cohesive icon libraries that functioned seamlessly across mobile, tablet, and web platforms, while making complex e-commerce navigation feel intuitive for multi-generational users navigating family shopping journeys.

Challenge

The Children's Place needed to establish visual consistency across multiple app touchpoints because their existing icons lacked a systematic approach and kid-centric appeal. The scattered design elements didn't align with their family-focused brand identity, creating confusion for both parents and children during shopping experiences.