Building Bridges Between Digital and Physical. When retail needs to evolve beyond traditional boundaries, innovation happens at the intersection of technology and customer value. Led the complete reimagining of The Children's Place's ship-to-store experience, working hand-in-hand with IT teams to architect a system that didn't just save customers money - it transformed how families think about shopping.

Smart Shopping Shouldn't Feel Complicated. Created comprehensive digital ecosystems spanning web, mobile, and email that made complex logistics feel effortless. Every touchpoint is designed to communicate value while simplifying decision-making for busy parents. Because the best omnichannel experiences don't just connect channels - they create seamless journeys.